Achieving client goals through impactful communications

Below are just a few of the clients that Sweeney Communications has worked with and highlights the challenges, actions and results for each client.

Town of Oakville

Campaign: Renewing our urban forest

Challenge: Build resident support for Town`s urban forest renewal program including tree removal

Actions: Issues management. Community engagement. Media training. Content development.

Result: Positive media and community response. No activist protests.

Campaign: Is that the CBC in the Parking Lot?

Challenge: Reverse negative media coverage and reputational damage

Actions: Crisis management counsel. Content development.

Result: Shifted media tone from 95% negative to 76% balanced. Less than 3% drop in registrations.

Campaign: Stayin´ Alive

Challenge: Introduce new Occupational Health & Safety Management System; improve employee safety behaviour

Actions: Employee communications. Research. Measurement.

Result: 76% of employees made safety changes at home or work.

Campaign: Every Dollar Matters

Challenge: Improve current customer “share of wallet” investments .

Actions: Research. Value proposition. Sales and marketing tools. Sales training.

Result: Increased asset acquisition and improved client referrals.